Live blogging the Oprah Winfrey Show (something I never thought I would say):
Will an endorsement from Oprah Winfrey on her show this afternoon serve as the tipping point for Amazon's Kindle ebook reader?
As I write this post, Oprah is literally freaking out about the gadget and has just told her audience to open up their surprise packages containing their own new Kindles. She is so over the top and hyper this afternoon (almost a parody of the infamous Tom Cruise appearance on her show) that Amazon management must think they've died and gone to heaven.
She just introduced Amazon founder Jeff Bezos and the two of them are yucking it up about how great the ebook reader is. I have to say it again: Oprah is jumping around and shrieking as if she's on speed and Bezos is cracking up at her antics. She's just gone to commercial and promised to demonstrate how to download books and newspapers to the Kindle when she returns (something she failed to do, but she did close the show by saying there would be a Kindle "school" on oprah.com for those who want to buy one now).
She also hinted at a special deal that Bezos is going to announce for everyone who didn't receive a free one in her audience this afternoon (this is supposedly a live show).
Here's the (not so big) special deal that Oprah hinted at earlier: go to oprah.com and get the special discount code good for $50 off the current price of the Kindle for use when ordering at Amazon. Do keep in mind, though, that a new version of the Kindle is said to be coming out sometime in January and the new version might make you wish you had waited until then.
Oprah's television personality is not something I can take in doses of much over five minutes at a time but she definitely has a huge audience so this may be the best thing to happen to Amazon in a long, long time. Can she do for the Kindle what she does with her book club choices? Considering the price of a Kindle, I doubt it, but it sure won't hurt.