It seems to me to be a very poor business plan for a bookstore, or any other business, to do something that would, right up front, alienate a substantial portion of its potential customer base. One bookstore that has apparently been doing this for a number of years, and has survived, is Bookshop Santa Cruz, a bookstore that has decided that pushing a potential Obama presidency is worth the risk of hurting its bottom line. Of course, this store is in California, so I don't know that it's necessarily a huge risk in this particular case.
Bookshop Santa Cruz is selling key chains that count down the days, hours, minutes and seconds until the Democratic senator from Illinois is sworn into the Oval Office....
"If he doesn't win in November, we'll have much larger problems than our unused inventory," bookshop general manager Casey Coonerty Protti said. "I am very hopeful he's going to win. I just can't imagine Americans would do that to themselves."
The $10 Obama clock key chains, which went on sale last week, were created by bookshop owner Neal Coonerty and include a ubiquitous Obama quote: "We are the change we've been waiting for."
The Obama clocks are a spin-off of Coonerty's original clock creation two years ago, when he produced a key chain that counted down the time until President George W. Bush's second term ends.
Obama "hope clocks" are a "natural extension" of the anti-Bush message, she said.If you read the rest of the article, you will find that this particular store has a long history of actively supporting liberals and attacking conservatives, so I suppose that its customers know the atmosphere before they walk in the front door.
"We would support any Democrat in their race to the White House at this point," Protti said. "The moment Bush leaves is the moment everyone's been waiting for."
But it is definitely not a store I would feel comfortable in because my political views are usually slightly to the right of center. This is one time that my love of books probably couldn't overcome my unease with such blatant, "in-your-face" politics. Personally, I am sick of books from either side of the political spectrum that simply ridicule the other side and have nothing else to offer the reader.
So now I know one Santa Cruz bookstore that I won't be visiting next time I get to that part of the state. Oh, well...that does save time.