Are You Ready for a "Literary" Video?

From Bookcatcher comes the news that YouTube is being used, very effectively it seems, to promote a new book, Chameleon, by Richard Hains. As Bookcatcher puts it, Hains has created the "literary video."

Author Richard Hains is only too aware of the reality of the book industry: With 500 books published daily in the U.S., new authors have little chance of getting noticed—unless, of course, they give the market something never seen before, like a slick, smart, and edgy music video based on his new provocative thriller, an award-winning finalist in the mystery/ suspense/ thriller category of the Best Books 2006 Book Awards.

Will it work? Well, I suppose it can't hurt...