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| The Wizard of Oz shopping bag |
Well now, here's a great idea from Barnes & Noble. It seems that the B&N marketing folks have decided on a wholesale redesign of customer shopping bags. The best part is that the bags so perfectly reflect a love of books (by featuring the first pages of a few classic novels along with some appropriate illustrations), that some customers ( as in, me) will be tempted to collect a complete set before they are all gone.
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| The Alice in Wonderland shopping bag |
"The bag serves as advertisement and reminder of the bookstore and thus is an essential part of the brand's communications," said design firm partner Sagi Haviv in a statement. "However, this new shopping bag series does more than promote the brand itself; it reflects the love of books and itself provides a book experience -- you can even start reading them on the way home."
Barnes & Noble will be making 100 million bags to be distributed in its 700 stores across the U.S. starting this month.
I'm looking forward to seeing the bags because if they are even half as good as it appears they will be, this is going to be fun.
Good job B&N! Those are great bags :)
ReplyDeleteThey're wonderful! I'm hoping to get to a Barnes and Noble soon.
ReplyDeleteI hope this is a sign of things to come from B&N. From the outside, it seems they've been spinning their wheels focusing on Amazon, but not book folks (i.e. their customers). It's moves like this that will stoke foot traffic for sure.
ReplyDeleteI agree, Trav. I hope that B&N now realizes that they are not Amazon and that they never will be because they have expenses and burdens that a business with few physical retail outlets has to face. Amazon has certain built-in advantages; but I think that B&N enjoys some, too, especially a loyal customer base that would love to support them if given half a reason for doing so.
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