Because attending the first Houston Texans game of the 2011 NFL season is pretty much an all-day affair (leave home at ten for the noon start, with a return around six), I want to take a few minutes early this Sunday morning to highlight another effective book trailer that's just been posted to YouTube.
These days I am as fascinated by book marketing as I used to be about the traditional relationship between authors, agents, and publishers. That whole business is rapidly changing - and has already reached the point where authors are having to figure out new ways to bring attention to their work. Publishers seem to be largely passing the buck back to the authors themselves to get the job done. That can be a good thing for those with the drive and talent to market themselves, but a very traumatic thing for authors used to doing it the old way. It certainly opens the book publishing doors wider than ever before.
I read and reviewed Steplings last July, so I am judging the effectiveness and veracity of this trailer through those eyes.
This is how you do it.
I wonder when we'll have some studies that show just how effective book trailers are in producing sales. I'm very curious.
ReplyDeleteI haven't seen such a study, James, but it would make for a fascinating study for a number cruncher like me. I wonder what these things cost and if anyone knows yet if they ever pay back what was spent on them. Interesting question.
ReplyDeleteJust went to your review (and skimmed because this book is on its way to me). I'm glad to know you gave it a 4/5!
ReplyDeleteI hope you enjoy it, Jenclair. I enjoyed the plot and the setting (I've driven most of the highways described in the book).
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