Book It, which reaches about 22 million children a year, "epitomizes everything that's wrong with corporate-sponsored programs in school," said Susan Linn, a Harvard psychologist and co-founder of the Campaign for a Commercial-Free Childhood....
"In the name of education, it promotes junk food consumption to a captive audience ... and undermines parents by positioning family visits to Pizza Hut as an integral component of raising literate children," Linn said.
But the program - which has given away more than 200 million pizzas - has deep roots and many admirers at the highest levels of politics and education. It won a citation in 1988 from President Reagan, and its advisory board includes representatives of prominent education groups, including teachers unions and the American Library Association.
I'm sorry Ms. Linn but I doubt that one free pizza, shared with a whole family, is going to contribute to the obesity of these particular students. They eat what their parents put on the table 365 days a year so one more pizza will not push them into the obese weight range. Do these people seriously expect children to grow up entirely on healthy food?