But considering how ineffective (and sometimes dangerous) existing dating services seem to be, this might actually turn out to be a good thing. Book lovers are passionate about their reading, and finding someone equally passionate to match up with is a huge head start in a world so dumbed-down that Britney Spears and Madonna seem worthy of attention to so many people.
Penguin might even sell some books in the process.
Sky News has the details:
Penguin says readers will be offered a place to meet and indulge in the age old art of writing love letters as the boom in online dating fast restores the importance of the written word to modern courtship'.Who knows? It might just work.
Subscribers will be asked to write about the last book they read in their online profile and will then be able to search the profiles of thousands of other book lovers.
Jason Stockwood, Managing Director International at match.com added: "This partnership gives us a unique opportunity to successfully match lovers of literature."
"The written word has become increasingly important in modern day romance and the process of falling in love because online dating has returned us to the romantic notions of traditional letter writing."