Section three, “The Now,” is of particular interest because it covers many of the challenges that face both new and established writers today. Of all the essays in this section, it is Tom Bissell who comes down hardest on non-readers in his contribution, “Distractions,” in which he says: “Talk to people who do not read for pleasure. Really talk to them. Notice the panic in their eyes as you steer the conservation to anything related to the larger world; note the anger with which they respond to anything that requires them to step outside themselves. Most nonreaders are nothing but an agglomeration of third-hand opinion and blindly received wisdom.” This section also includes the touching Paul Collins essay, another of my favorites, in which he compares reading 121 years worth of the British “Notes and Queries” magazine to “spending a year in another country, one where I spoke the language but did not know the first thing about its culture.”
The three essays, particularly the piece by Douglas Rushkoff, in the book's fourth section, “The Future,” should help calm the frazzled nerves of writers and publishers alike. Rushkoff points out, for instance, that “…the Internet has been nothing but great for my own writing career, and those of just about every other writer that I know. Even better the Internet serves to disseminate our ideas – which is the real reason anyone worth his or her pulp should be writing in the first place.” He points out the obvious: name recognition sells books and name recognition is a product of having people discuss an author’s ideas and writing. If it takes giving away electronic copies of his work in order to build name recognition, Rushkoff is all for it.
Not all of the essays in Bookmark Now worked for me, but those that did were filled with opinions and facts that make me feel better about the long-term future of books as we know them today. Book lovers will find this one worth their time.
Rated at: 3.5