Years ago he upended conventional wisdom in the book business by pirating his own work, making it available online in countries where it was not easily found, using the argument that ideas should be disseminated free. More recently he has proved that authors can successfully build their audiences by reaching out to readers directly through social media. He ignites conversations about his work by discussing it with his fans while he is writing.[...]
Mr. Coelho continues to give his work away free by linking to Web sites that have posted his books, asking only that if readers like the book, they buy a copy, “so we can tell to the industry that sharing contents is not life threatening to the book business,” as he wrote in one post.
Now, I'm off to become a Coelho follower...