(Photo of the Sony Reader (Touch) sold in Borders bookstores)
From Ann Arbor.com:
The announcement comes as investors and book industry analysts have criticized Borders for lacking a defined e-reader strategy during the 2009 holiday shopping season, broadly considered a critical period for the struggling retailer.[...]
The move means that Borders, which sells the Sony e-reader in its stores, is opting against developing its own e-reader.
Instead, Borders plans to allow its new e-book application to be downloaded on smart phones - including Apple's iPhone, the BlackBerry and Android - and other digital devices for use by anyone.There is little doubt anymore that e-books will become a significant percentage of all books sold by the largest book retailers in the country. The Borders approach is a much cheaper one than the one Barnes & Noble chose and, considering the early reviews of the Barnes & Noble Nook, maybe even a wiser one. 2010 promises to be an interesting chapter in the development of the e-book market and I can't wait to see how all this turns out.
By the way, I've used Kobo's Shortcovers software to upload a classic or two on my Palm Pre smart phone and have read most of Edith Wharton's Summer on my phone. It works well, so I have to believe the Borders/Kobo partnership will be a good thing for both companies.