By golly, a downtown bookstore has found a way to poke fun at former Alaska Gov. Sarah Palin and draw attention to her new book released this week, "Going Rogue: An American Life." Several copies of Palin's book, about her experience as John McCain's running mate in 2008 and life in Alaska, are stacked on the checkout counter at Bookshop Santa Cruz next to a bowl filled with small bags of walnuts -- a 2-for-1 special of sorts. Customers who buy Palin's book, priced at $29 in hardcover, also get a free bag of "Just Plain Nutz."[...]
However, down the street at Borders, customer Marc Schwartz laughed at the Palin stunt, but turned the joke on Bookshop Santa Cruz.Why would any conservative-minded reader patronize a bookstore that believes he is an idiot? Obviously if Bookshop Santa Cruz has only sold one copy of a book that has already sold 300,000 copies elsewhere, the answer is: they don't patronize it. I admit to getting a bit of a chuckle from the fact that this bookstore is located in a state on the brink of financial collapse and in search of a bailout from the rest of us. Does that tell you a little about who is "Just Plain Nutz"?
"For them, it's hypocrisy. They're using Palin to line their pockets," Schwartz said. "They like capitalism as long as they have a monopoly on it."
Bookshop Santa Cruz isn't worried about offending many customers. So far only one book has been sold.
"We know some customers have to buy it because it's on some uncle's wish list," Coonerty-Protti said. "But it's not a big seller for the Santa Cruz market. We haven't had a lot of interest in selling the book anyway."
(No, I am not a fan of Sarah Palin and will not be reading her book. I am, though, intrigued by the utter stupidity of some businesses and those who "manage" them.)