It would be a much different story, though, if I were paying for the pages on which those dozens and dozens of ads appear every day - and finding an ad embedded inside an e-book I've purchased would be especially irritating. Now maybe, just maybe, I could learn to tolerate the ads if Amazon were to share the ad revenue with me by cutting the high price of its e-books. Will this happen? I won't be holding my breath.
From The Business Insider comes this:
Books are among the last bastions of ad-free content. But they won't be so forever if Amazon has its way.[...]
The online retail giant has been nurturing a growing e-reader market with its Kindle device; analysts estimate more than a million have been sold since its 2007 debut. And the idea of serving ads in e-books has been a subject of chatter for a while. But Amazon appears to have taken the next concrete step in that direction. Recent reports indicate the online retail giant has filed patent applications to stuff digital books with contextual advertising.
"There's a movement in the industry to offset book prices through various ways," said consultant Chris Andrews, who's writing an e-book about the advent of e-books. "There's more revenue per book with those ads and they allow publishers to sell the book less expensively. It also gives advertisers this cool market of people who spend hours with content. The relationship is longer than any other media -- and it's deeper."With publishers already complaining that Amazon is selling e-books too cheaply, I suspect there would be some resistance to any talk about lowering e-book prices that contained ads unless the ad revenue was also split with the publishers. It is fun to watch the marketing for a new product like electronic books evolve over the months. Where we end up is anyone's guess, but I will say that a book containing ads is a distraction that cheapens the whole product for me. I do not like the idea at all - and I wonder why Amazon seems so determined to shoot itself in the marketing foot these last few weeks.
Others view in-book advertising as just one stop along a continuum of possibilities.
"They're just exploring all the multiple ways you can monetize content, so you can offer a customer a full-priced book at $9.99 or you can offer them a half-priced book that's partially underwritten by advertisers," said Mark Coker, founder of e-book seller Smashwords.
(There is much more to the linked article, so please take a look at it and let me know what you think is going to happen and whether or not advertising in books will bother you.)