According to Information Week, the price change was announced very quietly:
The price change was made quietly too -- the company posted an ad for the Kindle 2, at the new price, on its home page.I'm kind of waiting for that other shoe to drop, too. It would be probably be risky for Amazon to raise e-book prices just when the company drops the price of its reader - but if any company would try to pull that one off, it just might be Amazon.
The stock market didn't react much to the change; Amazon shares rose Thursday by 74 cents to close at $78.10, up less than 1 percent.
Amazon launched its first version of the Kindle in November of 2007 for $399 and later dropped the price to $359. The Kindle 2 -- which has longer battery life, more storage, and turns pages faster -- was introduced in February.
Prices for the Kindle DX, which has a 9.7-inch screen instead of a 6-inch screen, remain unchanged at $489.
Book publishers are concerned that Amazon might use the lower price to squeeze their profits because the Kindle is so dominant. Amazon could also raise book prices for users.