Children love to get "prizes" with their meals these days. Thanks to McDonald's, Burger King, and the Sonic people, they are disappointed if they don't get something, in fact. And we all remember how much fun it was when we were children to get some toy from inside a cereal box. What better than a book? How cool is that?
In addition, Cheerios is again working with First Book, an award-winning children's literacy nonprofit, to give a year's worth of children's books to 50 reading programs serving disadvantaged children across the country. Over the past six years, Cheerios has donated more than $2.5 million to support First Book and its mission: to help get brand new books to children from low-income families....
This year's book offerings from Cheerios are five great titles from Simon & Schuster Children's Publishing, including a book that Cheerios had specially printed in both English and Spanish.
LiteracyNews.com has details on the five books being given away. And to make it easy for parents to get all five books without ending up with unwanted duplicates, the Cheerios boxes have special windows on the front that show which book is inside. The books should last until early spring 2008 according to General Mills but you can start looking for them on grocery store shelves now.