Saturday, July 28, 2007

Books Are Cool


It's kind of nice to see books used in non-book-related advertising the way that this J. Crew mail order catalog uses it. We receive a handful of catalogs in the mail every week and they all start to look alike to me and usually get tossed straight into the can. This one caught my eye and made me take a second look.

Some advertising director somewhere had a cool idea.

6 comments:

  1. Ha ha! That's just what it looks like whenever we move.

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  2. It's kind of funny how quickly that catalog caught my eye...sometimes I realize just how weird I really am. :-)

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  3. I like how she has a huge pile of books, and he only has one!

    Sort of empowering, really.

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  4. I found that to be kind of amusing and clever, too, Hedera. :-)

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  5. I have the image scanned and ready to put on a blog post. I love the picture. Now that I have see that you have beat me to punch, I feel like a copy cat. Still I am not sure it will stop me.

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  6. Go for it, Thomas. :-)


    Glad to find a kindred spirit who enjoyed the picture as much as I did.

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