...a British thriller writer who sells his novels as ebooks for as little as 70p is proving the naysayers wrong.[...]
Not only does Stephen Leather, Britain's leading "independent" writer, estimate he has occupied the number one spot on Amazon.co.uk's Kindle ebook bestseller lists for "90% of the last three months", he is also selling "somewhere in the region" of 2,000 ebooks a day – and making big profits in the process.
Capitalising on the popularity of e-readers such as the Kindle, a new generation of writers is bypassing agents and publishers and using the flexible pricing model of ebooks to offer their work directly to the public at rock-bottom prices. Some, like Leather, are achieving huge sales, which, not surprisingly, is striking fear into publishers.In Leather's case, he was already a published author when he decided to turn three rejected manuscripts into Kindle e-books. Selling the books at the minimum amount Amazon allows (99 cents) as he does, Mr. Leather's revenue stream is quite impressive, sometimes in the neighborhood of $16,000 per month.
It's no wonder that publishers might be a little concerned by this new business model. After all, who is more perfect for this kind of thing than mega-seller James Patterson and a handful of others that sell in Patterson-like numbers. Patterson, on second thought, might be a poor example. He is, after all, a man that already farms out much of the writing upon which he slaps his brand, so doing his own marketing would not seem to be something he would find appealing. Other big name writers, however, might enjoy the challenge.
But, three cheers for the little guy that might just be able to build a market for himself this way. Is Amazon destined to become the largest publisher in the world? It would not surprise me in the least.
For a better feel for how Leather has made this work so well for himself, take a look at his personal blog, called, appropriately enough: Stephen Leather's Blog.
And, please do click through (from the link in my first paragraph) to the entire Guardian article...lots more there.