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Thursday, October 15, 2009

Wal-Mart and Amazon Start Book War

You know, I really miss those gas wars that were so common when I was a teenager and young adult. Remember those? They would generally break out between competing gasoline stations sitting across the street from each other on the same corner. Before you knew it, the price of gasoline might drop by forty or fifty percent and stay that way until both stations realized they could not afford to keep the pumps open at those prices. As consumers, we made out like bandits.

Well, here's a bit of good news. Looks like Wal-Mart and Amazon are about to start a book war. According to the Wall Street Journal, it will happen just in time for our Christmas shopping (of course, all good book buyers will continue to buy locally from indie sellers...right?). Too, you have to be willing to shop exclusively from the best seller list to take advantage of all of this.
Wal-Mart Stores Inc. launched a brash price war against Amazon.com Inc. on Thursday, saying it would sell 10 hotly anticipated new books for just $10 apiece through its online site, Walmart.com.

That was just the beginning.


Hours later, Amazon matched the $10 price, squaring off in a battle for low-price and e-commerce leadership heading into the crucial holiday shopping season. Wal-Mart soon fired back with a promise to drop its prices to $9 by Friday morning.
This could get interesting.
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