Friday, October 09, 2009
Dear Federal Trade Commission
Dear Federal Trade Commission,
I am formally notifying you that I take pride in my amateur status when it comes to reviewing books here on Book Chase. As you will notice, if you bother to look around, I do not sell any ads on Book Chase relating to books or anything else.
I do, of course, receive a number of Advance Reading Copies of books throughout the year and I review close to 100% of the books that make their way to me that way (after carefully choosing from the titles I am offered). It appears that your new blogger guidelines consider ARCs as a form of compensation for my reviews. For that reason, I will include a disclaimer in each review from this date forward that involves an ARC received directly from a publisher.
In addition, I note that the little Amazon.com icons I place after most of my book reviews might be the source of a problem for me. After all, Book Chase readers have followed those links so many times that Amazon has paid me almost $10.50 this year (money I used to purchase a book for a Book Chase giveaway). At that rate, I will soon be able to retire from my day job and do this as a profession. I place the Amazon icons after my reviews only because I take pleasure in the fact that I might play a tiny role in moving a few books into the hands of readers who may have otherwise missed them.
While we are having this little chat, Mr. FTC, I have to ask why bloggers are expected to disclose the receipt of free ARCs and are not allowed to run related ads while print reviews are not held to the same standard. Why are magazines and newspapers not held to the same high ethical standards expected of book bloggers?
Thank you for your time.
Here's hoping that my efforts here at Book Chase meet with your wholehearted approval. I wish I could say the same for your efforts but I outgrew the need for a Nanny several decades ago.