I have been a fan of well-produced book trailers for a long time, and I've been featuring them here on Book Chase since sometime in early 2012. Book trailers, I think, are an asset whose value is all too often underestimated by publishers and authors. In numerous cases, it was only because I stumbled upon a book trailer that I even became aware of the book's existence at all - and some of those serendipitous discoveries went on to become favorites of mine instead of forever remaining under my radar.
The trailer below is in promotion of William R. Hincy's recently released paperback Without Expiration:
Without Expiration is a collection of twelve of the author's short stories. I have not read the stories, but they appear to share the theme that personal mistakes do not come with expiration dates and that all of us are flawed - it's only a matter of degree - in one way or another. Or as the trailer puts it, "Are we bad people who sometimes do good things, or good people who do bad things?"
And, in the long run, does it much matter?
William R. Hincy is a Los Angeles area writer whose work is described this way on his Amazon.com author's page: "...Hincy aspires to use literature to connect society on an emotional level through characters who no longer create messes but have instead become the mess." That may be a little too dark for some, but as a fan of noir fiction, I find it intriguing.
And it all started with a book trailer.






