Friday, November 05, 2010
Big Whoop, Amazon
Well, Amazon, here's a big Whoop from me. All you have done is highlight yet another problem I have with the way e-books are being marketed. That you have joined Barnes & Noble in this same stupid loan policy only makes you look as naive about your customer base as that company has looked in marketing its Nook reader from the beginning.
Thanks, Amazon, for reminding me again of one more thing I give up when I purchase an e-book instead of a hard copy. I'm sorry, e-book retailers, but you can't have it both ways with me. You claim that you are selling me the equivalent of a hard copy but that is not true because I don't have the same degree of ownership in an e-book that I have in a physical one. If you want to charge me almost the same price for an e-book that you charge for a physical copy, than I want the same rights to apply to my electronic book. It's mine, right? I should be able to loan it to friends and family if I want to do so. I should be able to give it away.
I was an early adopter of Sony's Reader and I even upgraded to a newer model so that I could gain access to all those free e-books available in the generic epub format. I love the Reader for traveling and because it allows me to store copies of dozens of classic books from the past in one place. I also download books from my public library system onto the Reader and greatly enjoy that service. In fact, I read about one book per month on the Sony Reader but that is still only about 10% of the reading I do. But I find myself buying very few new books for the Reader because they are, in my opinion, overpriced and their usage over-restricted.
So, Mr. Amazon, I'm not impressed by your announcement. Way too little...let's hope it's not too late for you to come to your senses.