Q: And you still see a demand for books? Do you worry about the trend lines there?...
A: I don't worry about it as long as the baby boomers are still here. They are, without any question, the biggest population of readers.
When somebody has a really good book, it can still sell 6, 8, 10 million copies. If you look at Harry Potter — that was 12 million copies of each book. Now they're few and far between. But the great news publishing should take out of this is you can still find 12 million people who will buy a book.
Q: You said earlier you're not concerned about readership as long as baby boomers are still reading. That suggests you are concerned about reading habits of younger readers.Keep turning those pages, Boomers...but you need to get those grandkids as enthusiastic about books as you are. We won't be here forever, guys.
A: I am concerned about it. We're going to have to find a way to bring them in. If you think about it, they're reading — they're reading text messages, they're reading blogs, they're reading stuff on the social networks. So they are reading. They're just not turning pages as we know them. So there has to be a way to market to that. There are already books coming out — we're doing some — from the bigger bloggers who have a built-in base. I think that's where it's going to come from.